Submitted by admin on Sat, 2005-10-22 08:00. ::
“Sex and Life” is not the republic's first “adult accessories” boutique, but it is the only. Two others had short lives in the mid 90s, but closed amid public disapproval, mostly from elderly.
Now, 28-year-old sex aide entrepreneur Petros Movsesyan is hoping times have changed enough to sustain his new business, which opened at the beginning of this month near the Cascade.
Besides “toys of pleasure” for men and women the “sex museum” also has special women's lingerie and perfumes, as well as different sexually-oriented novelty gifts. And the queen of the shop is the inflatable doll hanging on the wall for 17,000 drams ($40).
In a society that largely believes men who wear earrings or goatees are gay, and that girls who wear mini-skirts are “whores” (see Short on Tradition ”), merchandising sex is surely an adventurous venture.
But “Sociometer” independent sociological center director Aharon Adibekyan thinks that the presence of such a shop is necessary in the republic. According to Adibekyan, the polls conducted by the center show that about 80 percent of women and men over age 40 in Armenia live an unsatisfied sexual life.
“As a result, some soon become heavy, while others lose weight. On the other hand, the nervous and psychological system is disturbed, which is an occasion for family quarrels,” says Adibekyan.
Entrance to the shop is prohibited to minors. However, it is situated in a place where open-air events are held mainly for youths almost every month. According to the shop management, the main customers are above 30.
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